- To impact the highest number of users in the US to create awareness of the most important international soccer tournament of 2018.
- Generate quality downloads of the app that will broadcast the matches live, before the start of the tournament.
- Use a combination of display, video, and Youtube with multiform and multi device for frequency control, applying quality controls and strict viewability.
- Implement specific strategy per device, taking advantage of strategies focused on soccer, unique affinities and identified segments in the last 3 months before the cup according to the behavior in the different broadcaster portals.
- Over 15 million unique users were impacted with a viability over 95%
- Close to 60 thousand downloads were generated before the world cup began, the app was the most downloaded one during the months of June and July in both Itunes and Google Play.
WILD LIFE PARK
- Create awareness and generate sales of the special event, $10 Days, that takes place from July 4th through the 8th of 2018.
- Begin with a process of installing Google Analytics y Google tag manager with the purpose of easily managing attribution of the different media and understanding in detail the behavior of the users.
- Combine strategies in Search, Facebook, Instagram and Display to impact users during all Funnel phases, with specific focuses from awareness to final conversion.
- We generated a ROAS of 277% among all media.
- We impacted almost 1 million users in the Miami DMA , with a viewability of over 90%.
- We establish specific affinities of users according to collected data of the different media, which is used for the development of the following campaigns.
- Generate sales of the new cruise route within the US for a premium cruise line, which was set to depart for the first time in the summer of 2018.
- Establish different strategies identifying the most relevant markets per historic sales according to Google Analytics and another focused on a national scope.
- Combine prospecting strategies reaching only a qualified audience using Google proprietary data to identify these users.
- Include remarketing strategies according to the funnel and the interest of the user according to the different offers.
- Generated a ROAS of 287% within a 3 month time period.
- Find a strategic partner who can support the brand to bring in-house the operations and strategies of the programmatic media planning and activation in Mexico.
- Detailed audit is conducting of current agency partner and state of activations.
- Combine attribution of all channels within DCM.
- Dedicated media planning and management of all programmatic campaigns.
- Ongoing Education and certification of internal team.
- The brand was able to build in house team of 10 people with in the year that were trained and certified in all aspects of programmatic marketing.
- Brand was able to ensure that over 85% of their budget was allocated towards media, with the proper verification and quality assurance.
- Overall KPI results increased by 400% with proper combination of proper planning, execution, and measurement.